Minarik AI helps high-trust B2B service businesses find and fix the bottlenecks that slow growth—then builds the workflows and automation that keep things moving.
Common challenges include leaky lead handling, slow follow-up, messy onboarding, handovers between teams, billing friction, and tools that don't talk to each other. The pattern is the same: manual work, slow response times, and important tasks falling through the cracks.
Our job is to map the flow, pinpoint what's breaking, and implement a system that quietly takes the work off your plate. That might mean automation, integrations, better process design, and (where it genuinely helps) practical AI. The output is always business-specific—no generic "funnel in a box", and no forcing your team into someone else's favourite tool.
Minarik AI is London-based and works with B2B teams across the UK, United States, Canada, and Australia. Founded by Thomas Minarik, we now deliver through a specialist bench spanning growth systems, automation, RevOps, analytics, and conversion.
We're not interested in "AI for the sake of AI." The work is to fix the foundations first—then layer automation and AI on top so the business runs faster, cleaner, and more predictably. Not the other way round.
That's not the fashionable story in a world obsessed with tools and "disruption". But it's the approach that holds up inside real businesses with real clients.
The teams that get lasting value from AI aren't the ones rolling out the most tools. They're the ones who:
That's the lens we bring to every engagement.
Minarik AI is built on 15+ years of hands-on work across marketing, SEO, and revenue systems—designing campaigns, funnels, follow-up, and integrations that turn demand into trackable outcomes.
Not marketing fluff. Not vanity metrics. Just practical systems that reduce manual effort and make results more repeatable.
Today, we work with B2B service teams who know something isn't working—and also know they can't keep solving it by adding more headcount.
Our job is to help you implement automation and AI in a way that creates a real advantage without breaking what already works.
That means:
If we work together, you don't get a pile of dashboards and logins. You get a working growth system: clearer decisions, calmer operations, and more qualified opportunities moving through the pipeline.
Small team, big reach. Specialist delivery without agency bloat.
You work with a Growth Systems Lead who stays accountable from discovery through build and rollout—no getting passed around, no junior gatekeepers.
We bring the right specialists for the job: automation, RevOps/CRM, tracking and analytics, CRO, and implementation support—so each part of the system is built properly.
We're not locked into one vendor or methodology. No proprietary software to push—just what works best for your business and your team.
Many of the businesses we support operate in client-sensitive environments. We keep changes controlled, documented, and easy to override—so improvements don't create risk.
Minarik AI isn't tied to a single toolkit. The bench behind our work is intentionally broad, which means we can assemble the right delivery mix for your situation.
Automation and integration specialists (across modern platforms)
RevOps / CRM implementation support
Analytics and tracking (GA4/PostHog-style event thinking)
Email and follow-up systems (including deliverability hygiene)
CRO + conversion copy support for key pages and funnels
QA and implementation coordination so launches don't slip
You get the benefit of specialist execution without the enterprise price tag or the slow-moving bureaucracy.
These principles guide every engagement and decision.
We focus on response times, qualified booked calls, conversion, throughput, and what actually drives revenue—not follower counts.
Growth shouldn't require a bigger team. Smart systems scale output without scaling payroll.
Anyone can fire off tactics. We build a system that consistently turns demand into qualified opportunities—and keeps work moving across the business.
Let's discuss where your systems are slowing growth—and what it would take to fix them.
Book a Growth Systems Call