Services

AI & Automation Building Blocks

Explore the capabilities we combine to build acquisition, conversion, ops, and retention systems—fitted to your stack, constraints, and KPIs.

Book a 20-minute fit check

The Minarik Elements

Think of this like a periodic table for growth systems. Click an element to see what it improves, the KPI it moves, and what it commonly combines with.

Stage colours:
Acquire
Convert
Operate
Retain

Pre-Built Compound Systems

Popular Starting Points & Quick Wins

These are the services most B2B teams ask for first. Each one is an example of a real system we can adapt to your stack, your workflows and your risk profile.

Win New Clients

Popular starting point · Quick win

The AI Growth Engine – Done-For-You Outbound & Pipeline

A fully managed outbound and follow-up system that builds a predictable flow of qualified sales appointments each month – without hiring SDRs or gambling on ads.

Good fit if…

  • You rely too heavily on referrals or "random" inbound
  • Ads, agencies or cold outreach haven't produced reliable pipeline
  • You want a clear, guaranteed number of qualified conversations in the diary
Learn more about The AI Growth Engine
Zero Risk · Pay Per Appointment

Zero-Risk AI Growth Engine – Pay Only Per Qualified Appointment

The same fully managed AI outbound and SDR system, but you only pay for qualified appointments that meet your criteria. No retainers, no long-term contracts.

Good fit if…

  • You've been burned by lead gen agencies before
  • You want to test the system before committing to larger volumes
  • You prefer paying for results, not effort or promises
Learn more about Zero-Risk AI Growth Engine
Popular starting point · Quick win

Done-For-You B2B Lead Generation – Campaigns, Targeting & Appointments

Strategy, targeting, messaging and outbound campaigns managed for you – so your team can focus on running calls and closing, not chasing leads.

What's included:

  • Ideal client and offer definition
  • Campaign setup and testing (angles, lists, messages)
  • Ongoing optimisation and reporting against pipeline metrics
View full Done-For-You Lead Generation service
Popular starting point · Quick win

Authority Content & Paid Boost – Build a Brand That Fills Your Pipeline

A content and distribution engine that makes your firm visible, credible and top-of-mind with the right buyers – without you living on LinkedIn.

Good fit if…

  • Prospects keep choosing better-known competitors
  • You rely on referrals but have no real online authority
  • Sales would be easier if buyers already "knew you" before the call
Talk about an Authority Content & Paid Boost plan

Convert More of the Leads You Already Have

Popular starting point · Quick win

24/7 AI Receptionist – Call Answering, Qualification & Booking

Always-on call handling and web enquiry triage that answers, qualifies and books prospects into your calendar – so you stop losing business when nobody picks up.

Good fit if…

  • You miss calls when the team is busy, at lunch or offline
  • Reception/admin spend hours on basic triage and scheduling
  • You have no clear view of how many enquiries you actually lose
See how a 24/7 AI Receptionist could work for you
Popular starting point · Quick win

Sales Call Intelligence & Coaching – Analyse Every Call, Improve Every Rep

Every sales call automatically transcribed, scored and turned into coaching notes and buyer insights – without managers having to sit on every conversation.

Good fit if…

  • Close rates vary wildly between reps and you don't know why
  • No one has time to listen to enough calls to coach properly
  • Marketing and sales don't share a single view of what buyers actually say
Improve sales performance without adding more meetings
Popular starting point · Quick win

Paid Ads + Instant Lead Response – Ads That Actually Turn Into Meetings

A complete paid acquisition and follow-up system where every new lead is contacted, qualified and booked quickly – not left sitting in a spreadsheet.

Good fit if…

  • You've run ads before but struggled to make them profitable
  • Leads sit in the CRM without timely follow-up
  • You don't have the team or time to continuously test hooks, angles and creatives
Make your paid leads actually pay off

Deliver & Support at Scale

Popular starting point · Quick win

B2B Support & Success Command Center – Routing, Health Scores & Churn Risk

Centralised support and success operations that route tickets, surface account health and flag churn risk, so your team can respond faster and protect revenue.

Good fit if…

  • Support conversations are scattered across inboxes, chats and tools
  • Response times are slow or inconsistent, especially for key accounts
  • You have little visibility into account health beyond "gut feel"
Explore Support & Success automation

Don't See Your Exact Scenario Here?

That's expected.

This page only shows a small selection of our most requested, high-impact services – the quick wins we deploy again and again in B2B firms.

In practice, most projects turn into a custom mix of:

  • Strategy and workflow redesign
  • Automation across your existing tools
  • New capabilities around intake, routing, lead handling, reporting and oversight

If your reality doesn't fit neatly into one of the boxes above, that's usually a sign we should talk – not that we can't help.

Book a 20-minute fit checkOr send us a quick outline of your situation