What We Do

AI growth strategy, operating model & implementation

From "we should do something with AI" to a practical growth system that touches revenue, operations and client delivery.

We help B2B professional-services firms make AI and automation part of how the business runs — not a side project. Together we clarify where AI genuinely fits, design the workflows and operating model around it, then implement and train your team so changes stick.

From AI noise to a clear, joined-up plan

Most firms aren't short of AI ideas. They're short of a clear, joined-up plan that actually changes how the business works.

  • You know AI matters, but you're not sure where to start without wasting time and money.

  • Pilot projects produce impressive demos but never reach day-to-day operations.

  • Different teams are running their own tools and "AI projects" with no coordination.

  • Data, systems and processes weren't designed with AI in mind, so it's hard to plug anything in safely.

  • You don't want another strategy document — you want fewer bottlenecks, better margins and a smoother client experience.

What we actually do

Instead of chasing isolated "AI ideas", we work across four connected layers so your systems and people move together.

AI growth strategy & roadmap

Decide what to do with AI in the next 6–12 months — and what to ignore.

  • Assess readiness across business model, data, tools and people.
  • Identify high-impact use cases tied to revenue, margin and client experience.
  • Build a phased roadmap with clear priorities, quick wins and deeper changes.

Operating model & workflow design

Redesign how work actually flows across the firm — with AI built in on purpose.

  • Map current workflows across revenue, delivery, operations and finance.
  • Design future-state journeys (e.g. enquiry → decision, onboarding, renewals).
  • Clarify roles, ownership and handoffs so everyone knows what "good" looks like.

Foundations: data, tools & governance

Make your data, systems and guardrails "good enough to move".

  • Understand where key data lives, how clean it is and how it flows between tools.
  • Rationalise your stack and define the minimum changes needed for AI and automation.
  • Put sensible governance around where and how AI is used, aligned with your risk appetite.

Implementation, enablement & optimisation

Build, embed and keep improving — not just plan.

  • Configure and connect tools, and embed automations / AI into real workflows.
  • Create SOPs and playbooks, then train your team on the new way of working.
  • Define metrics and run regular improvement cycles instead of one-off projects.

Market-Proven Evidence

External sources — not Minarik AI client results.

Speed-to-lead changes qualification odds

  • Responding within 1 hour: ~7× more likely to qualify vs responding an hour later
  • Waiting 24+ hours: 60×+ worse likelihood vs fast response (as reported in the paper)

Relative qualification likelihood (index, baseline = 1)

≤1 hour2+ hours (baseline)24+ hours02468

External source (not Minarik AI results). Results vary.

Source: The short life of online sales leads (Oldroyd, McElheran, Elkington)

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5 minutes vs 30 minutes is a cliff

  • Odds of contacting a lead: 100× higher at 5 minutes vs 30 minutes
  • Odds of qualifying a lead: 21× higher at 5 minutes vs 30 minutes

Relative odds (index, 30 min = 1)

  • 5 minutes
  • 30 minutes
Contact odds (relative)Qualification odds (relative)0255075100

External source (not Minarik AI results). Results vary.

Source: MIT / InsideSales study (PDF hosted by HubSpot)

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Examples of the work we do

Everything is tailored, but these projects are typical for professional-services firms.

Enquiry-to-decision system

A consistent path from first contact to "yes/no", with clear rules, ownership and communication — so decisions don't depend on heroics.

Client onboarding & kickoff

Standardised information gathering, document handling and task creation, so onboarding stops being a bespoke fire drill every time.

Delivery & engagement workflows

Work allocation, tracking and approvals designed around your services, capacity and risk profile — not just how the tools came out of the box.

Renewal & relationship system

Signals, tasks and workflows to stay ahead of renewals, check in at sensible points and surface realistic expansion opportunities.

Ways to work together

Choose the level of support that matches where you are today.

Strategy

AI Growth Strategy & Roadmap

A focused engagement to answer: "What should we do with AI in the next 6–12 months — and what should we ignore?"

We review workflows, data, tools and readiness, then deliver a practical roadmap with clear priorities and success metrics.

Best for firms that need direction before committing to implementation.

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Advisory

Executive AI Advisory

Ongoing guidance for leadership teams who want a sounding board, not another vendor pitch.

We help stress-test ideas, review proposals and keep AI initiatives aligned with strategy, risk and culture.

Best for firms that want a trusted advisor as they make bigger AI bets.

Design & Build

AI Growth Implementation Partner

Hands-on design and build of the systems on your roadmap.

We redesign priority workflows, implement and integrate, then support rollout and continuous optimisation.

Best for firms ready to move from theory to working systems.

Why firms choose Minarik AI

We're not here to sell you tools. We're here to help you build an operating system for growth.

Business-first, not tool-first

We start with your economics, bottlenecks and client experience — then decide where AI fits, not the other way round.

Joined-up across the value chain

We look at revenue, operations, delivery and finance together, so fixes in one area don't create failures in another.

Strategy and implementation

We help you think, design and build — not just run workshops and leave you with homework.

Built to be owned in-house

Workflows, documentation and configurations live with you. If we disappear, the system keeps running.

Frequently asked

Is this just about "AI projects"?

No. AI is one of the levers, not the whole story. Most of the work is operating model, workflows, data and change — so when we do add AI, it's on solid ground, not as a gimmick.

What if our data isn't ready?

That's normal. We identify the minimum improvements you need, design around your constraints and make sure everyone understands what your data can and can't support.

Will this replace our team?

No. The goal is to remove low-value admin, rework and chaos so your people can focus on thinking, advising and delivering — the work that actually drives growth.

Can you work with our existing tools and vendors?

Yes. We typically start by making your current stack work harder and coordinating existing vendors, then add new tools only where there's a clear case.

How quickly will we see results?

Once the first priority workflow is designed and implemented, most firms see tangible gains within weeks, with deeper improvements compounding over the following quarters.

Ready to see where you'd start?

If you'd like an honest view of where AI and automation can actually move the needle in your firm, we'll show you where we'd begin — and what we'd ignore.