Our Process

From Question to Pilot to Profit

Every business has unique opportunities to grow. We find yours, test small, then scale what actually works.

We start with questions, not assumptions. Then we build, measure, and prove it before asking you to scale.

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Here's What We Won't Do

×Promise you 10x revenue in 30 days

×Sell you software you don't need

×Hand you a cookie-cutter playbook

Here's What We Will Do

Ask uncomfortable questions about your numbers

Test one thing at a time

Kill what doesn't work. Scale what does.

The 60-Second Overview

Four stages. Lightweight, not set in stone.

01

Discover

Understand goals, constraints, numbers

02

Design

Pick highest-leverage plays, define "done"

03

Deliver

Ship a pilot with tracking

04

Scale

Keep what works, systematize the wins

Typical Timeline

2-4 weeks discovery → 4-6 weeks pilot → ongoing optimisation

STAGE 1

Discovery

We map the terrain

What Happens

Short call + light prep. We map goals, bottlenecks, and non-negotiables.

Key questions we'll ask:

  • What's working right now that you want to protect?
  • Where are deals getting stuck or lost?
  • What have you already tried (and why did it fail)?
  • What's non-negotiable (compliance, brand, process)?

You Get

Growth Brief

Delivered within 5 business days:

  • Problem map (visual)
  • Success metrics defined
  • Constraints documented
  • 2-3 hypothesis plays ranked by impact/effort

Why It Matters

We've seen businesses waste £20K+ on the wrong solution because they skipped this. Discovery costs you 90 minutes. Guessing wrong costs you months.

If we don't think we can help, we'll tell you in the Discovery call. No hard feelings.

STAGE 2

Design

The 90-Day Action Plan

What Happens

We shortlist 2-3 plays and rank them by [Impact × Effort]. No vanity metrics. Just: Will this move the needle in 60 days?

Data Access

Do you have it? Can we get it?

Compliance

Any regulatory landmines?

Capacity

Can your team absorb this?

You Get

90-Day Action Plan

  • Specific play(s) to implement
  • Definition of "done" (measurable, time-bound)
  • Measurement plan (what we'll track, how often)
  • Go/no-go criteria for scaling

Why It Matters

You'll see exactly what we're building, why we picked it, and what 'success' looks like before we write a single line of code.

STAGE 3

Deliver

The Time-Boxed Pilot

What Happens

We build and ship the pilot in 4-6 weeks. Instrumentation is built in from day one. No 'let's wait and see.'

  • Weekly async updates (Slack/email)
  • One mid-pilot check-in
  • End-of-pilot read-out meeting with data

You Get

  • Working prototype
  • Metrics dashboard (simple, not overwhelming)
  • Decision framework: Keep it / Tweak it / Kill it

We agree on the 'definition of done' before we start. No moving goalposts.

Why It Matters

Decisions from data, not hope. If it doesn't work, we kill it fast and move to plan B. If it does, we know exactly how to scale it.

STAGE 4

Scale

We run it, you reap it

What Happens

This isn't a handoff. We operate and optimise the system as a managed service.

  • Ongoing monitoring and updates
  • Monthly reporting with clear SLAs
  • Proactive optimisations (not just break-fix)

You Get

  • Reliable outcomes without new headcount
  • Clear reporting (what's working, what's not)
  • Continuous improvements (not set and forget)

Important: We run and maintain the system. This is not a 'build it and hand it over' engagement. You own the results.

Why It Matters

Automation without maintenance is just expensive shelfware. We keep it running, improving, and delivering.

What You Bring / What We Bring

This is a partnership, not a vendor relationship

You bring

  • Clear goals (or willingness to define them)
  • One point-person who can make decisions
  • Access to systems when ready (we won't ask until we need it)
  • Fast feedback (we'll ask specific questions, need quick answers)

We bring

  • Clear plans (no guessing)
  • Polite pushback (we'll challenge assumptions to save time and money)
  • Instrumentation from day one (if it's not measured, it's not done)
  • Delivery on deadlines
  • Documentation (so you're never locked in)

Line in the sand: If it's not measurable, it's not done.

Guardrails (Trust & Safety)

Data & Access

  • Least-privilege until needed
  • Written DPAs
  • Full auditability
  • Your data stays your data

Brand Safety

  • Approvals before anything public-facing
  • All messaging reviewed by you first
  • We draft, you approve

Risk Control

  • Pilots by default
  • Reversible changes preferred
  • Kill switches on automation
  • You can pause anything, anytime

Outcomes You Can Expect

No hype, just honest ranges

Speed Improvements

  • Faster response times (hours → minutes)
  • Fewer manual handoffs (routing becomes automatic)

Visibility Improvements

  • Clear dashboards (you'll actually know what's working)
  • Better attribution (know which plays drive which results)

Capacity Improvements

  • 10-20 hours/week back on your team's calendars
  • Scale without headcount

Quality Improvements

  • Higher-quality meetings on your calendar
  • Consistent qualification process

Results depend on your baseline, volume, and market. Exact targets are set in your Growth Brief, not on this page.

Engagement Options

Transparent pricing tiers

Not sure which? Book a Discovery Call and we'll recommend the right starting point.

Discovery Sprint

Not sure what to build yet?

  • Fixed scope, fixed fee
  • Output: Growth Brief + 90-Day Action Plan
  • Timeline: 2 weeks
  • Perfect for understanding where to start
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Pilot

Know the problem, want to test the solution?

  • Time-boxed delivery (4-8 weeks)
  • Success metrics defined up front
  • Working prototype with dashboard
  • Data-backed keep/tweak/kill decision

Operate & Optimise

Pilot worked, want us to run it?

  • Managed service (monthly)
  • SLAs, monitoring, reporting
  • Ongoing improvements and optimisation
  • We run it, you reap the results

Custom

Unique challenge that doesn't fit a box?

  • Discovery → Design → Deliver → Operate
  • Tailored to your specific workflows
  • Industry compliance built in
  • We'll recommend the right approach

Questions You're Probably Asking

(We get these a lot. Here's the honest truth.)

How This Is Different From Other Options

They Hope it works eventually

We Measure from day one

They Lock you into 6-month contracts

We Time-boxed pilots, then you decide

They Disappear after the sale

We We operate and optimise ongoing

They Charge for meetings and strategy

We Charge for systems that run

Ready to Find Out What's Actually Broken?

Book a 20-minute Discovery Call. No pitch. No pressure. Just honest conversation about whether we can help.

(If we don't think we're a fit, we'll tell you in the call and point you in the right direction.)

Let's Talk About Your Situation

Seriously—no sales pitch. We'll tell you if this is even worth your time.